EMPIRE’s Peter Kadin on the Worth Smaller Artists Convey to Manufacturers

A smiling man's face is partially obscured by vertical, multicolored bars against a green background, reminiscent of the visual flair in Peter Kadin's works.


Peter Kadin is SVP of promoting at EMPIRE, the main unbiased report label, distributor and writer. Based mostly in San Francisco, he at the moment oversees EMPIRE’s advertising workforce and various roster of artists.

Previous to becoming a member of EMPIRE, Kadin launched his personal public relations and advertising consulting company in San Francisco, working with artists, manufacturers and creatives such because the incomparable Stevie Surprise, sports activities and tradition hub Bleacher Report and hip-hop staples 2 Chainz and Jeezy. Beforehand, Kadin was senior director of media and artist relations at Def Jam Recordings in New York Metropolis, the place he spearheaded campaigns for the likes of Logic and Pusha T.

Kadin launched his profession on the public relations and advertising company The Chamber Group as an intern. He is a graduate of the College of Wisconsin Madison, the place he bought his begin reserving concert events on campus. 

We caught up with Peter for our Liner Notes sequence to study extra about his musical tastes and journey by means of the years, in addition to latest work he is happy with and admired.


Peter, inform us…

The place you grew up, and the place you reside now.

I grew up in Westchester, New York, and at the moment dwell in San Francisco, California.

Your earliest musical reminiscence.

Michael Jackson in the home rising up.

Your first live performance.

Kanye West at Hammerstein Ballroom in 2004. Widespread, Musiq Soulchild and the X-Ecutioners opened up, whereas A-Trak was Kanye’s tour DJ. I bear in mind getting a GOOD Music Promo CD outdoors the present with a comparatively unknown John Legend’s Get Lifted album on it earlier than he turned a famous person.

Your favourite bands/musicians.

My favorites change on a regular basis, however I am at the moment nearly completely listening to Afrobeats, Afropop and Amapiano music. The music popping out of West Africa and South Africa has an infectious really feel.

The way you get your music nowadays.

Trusted buddies and browsing the web. 

Your favourite place to see a live performance.

No desire, simply glad dwell music is again in full swing. Within the Bay Space, there are some beautiful venues corresponding to The Fox Theater and The Paramount Theater in Oakland.

Your favourite music video.

This additionally adjustments on a regular basis, however at the moment, my favourite music video is Asake’s “Peace Be Unto You.” The power from the music video is palpable. The purpose for a music video ought to at all times be to increase and add worth to the track—and this video does that and far more.

Your favourite music-focused TV present and/or podcast.

I simply watched the Lil Child documentary Untrapped on Amazon. I used to be fairly skeptical at first, given he is nonetheless a comparatively new artist and documentaries want a while to mature, however his story is unbelievable. I feel it does an excellent job of truly laying a stronger basis for his future music releases.

A latest venture you are happy with.

We not too long ago launched a brand new venture from R&B singer/songwriter Tink known as Pillow Speak that I am actually happy with. That is Tink’s fifth venture with us at EMPIRE, and it looks like we’re simply scratching the floor of her potential, which to me is at all times probably the most thrilling a part of working in music. I am excited to see the place Tink and this venture can go.





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