‘Neva Bow Down’ his newest single has been submitted for consideration for the Greatest World Music Efficiency and the Greatest Track for Social Change classes for the sixty fifth Annual GRAMMY Awards.
Rocky groups up with rising Jamaican star Blvk H3ro for ‘Neva Bow Down’, a worldwide roots anthem, distilling components of pop, dub, and reggae for a contemporary tackle insurgent music. The collaborative spirit of the track reconnects Africa and the Afro-Descendant Diaspora, drawing on Jamaica’s highly effective tradition of resistance.
Collectively, Rocky and Blvk H3ro weave a tapestry of melodies with an unforgettable refrain on high of producer Bob Riddim’s speaker-busting manufacturing.
This protest anthem is a meditation on the present, dire state of worldwide affairs and our collective energy to vary the course of historical past. It additionally serves as an inspiration for folks to face up for what is correct and true.
The hanging video for ‘Neva Bow Down” not too long ago premiered on Afropop Worldwide and concurrently on terrestrial TV in Ghana.
For Rocky, “the video is a considerate and fantastically shot visible feast of confrontation of an woke up folks and the programs that impede expression.”
Directed by Slingshot, the rising younger Ghanaian director and cinematographer who has already partnered up with Rocky on his ‘Wickedest Sound’ video (Beats of Zion) and on the ‘Stunning Folks’ video (Voice of Bunbon, Vol. 1).
Slingshot describes the ‘Neva Bown Down’ video as “a visible depiction of the fatigue within the very cloth of the tolerance stage of the plenty who’re uninterested in the elitism and are on a quest to interrupt unfastened of their thoughts management.”
The video was shot on the streets of Accra, whereas Blvk H3ro was filmed on the lovely Hen Home Studios in Venice, CA.
“We will all the time rely on Ghanaian Reggae veteran Rocky Dawuni to ship robustly, Reggae earworms that provoke and delight. He’s executed it once more within the firm of Jamaican reggae star BLVK H3RO.
“Neva Bow Down’ is a defiant insurgent anthem properly suited to spice up morale in a troubled time,” Afropop Worldwide.
Rocky Dawuni straddles the boundaries between Africa, the Caribbean, and the Americas to create his interesting Afro Roots sound, which fuses Reggae, Afrobeat, Highlife, and Soul, uniting generations and cultures.
Dawuni’s charisma and galvanizing performances have endeared him to crowds across the globe, the place he has shared the stage alongside luminaries, together with Stevie Surprise and John Legend, amongst many others.
Rocky has been a number one voice for social and environmental transformation as a devoted activist. He at the moment serves as UN Goodwill Ambassador for the Surroundings for Africa. Rocky believes “that music is the medium to ring a bell that transforms our collective intentions right into a automobile for optimistic social change.
Blvk H3ro (pronounced Black Hero) is one in every of Jamaica’s most enjoyable and unique younger artists, however he’s removed from new to the scene. Over the previous half-decade, he constructed an impeccable monitor file and fervent following together with his uplifting and bold trendy reggae sound. Whereas collaborating with the likes of Bunny Wailer, UB40, Equiknoxx, and Skillibeng.
Jamaica’s Prime Minister, Andrew Holness sang Rocky’s praises, commending his track, ‘It Nuh Simple’, for its optimistic affect on Jamaican youth.
Rocky can be headlining alongside Angelique Kidjo, Dhaka Bhraka, and Rising Appalachia on the principle stage of the fiftieth Anniversary version of the LEAF Competition in Asheville, NC.
