Spotify right this moment launched a mini-documentary to have fun the tenth anniversary of YBNL, the culture-shifting Afrobeats label based by Nigerian music icon, Olamide.
Over the course of a decade, YBNL has developed a popularity for taking the sounds of the road to world ears by means of showcasing Afrobeats stars and producing definitive hits.
To have fun 10 years of the legendary Nigerian label, Spotify took to the streets of Lagos to doc its affect.
You’ll be able to comply with the groundbreaking YBNL story by means of the voices of music lovers on the streets of Lagos here.
Talking on the label’s influence, Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu mentioned, “Over the past decade, YBNL has turn out to be a real Afrobeats success story.
Spotify is glad to have fun the rising legacy of its artists, their music and its affect in Nigeria, throughout Africa and globally”
Since 2012, Olamide has found, developed and exported a few of Nigeria’s brightest music stars by means of the label.
From inception to this point, a few of the abilities signed or endorsed embody Adekunle Gold, Lil Kesh, Fireboy, Asake, Pheelz, Younger Jonn, DJ Enimoney, Zlatan, Naira Marley, T.I Blaze, Ycee, Viktoh, Chinko Ekun, and plenty of extra.
Listed here are 10 defining moments in YBNL historical past which have held significance over time:
- The discharge of Olamide’s second studio album, titled YBNL, marked the delivery of his impartial label.
- Ghost Mode, a 2012 rap collaboration between Olamide and rapper Phyno was a cultural phenomenon that impressed a joint album. It’s remembered as among the finest Afrobeats collaborations.
- Led by Eleda Mi O and Durosoke, Baddest Man Ever Liveth cemented the label’s A-list standing. Pheelz, Olamide’s go-to producer, produced all tracks however one.
- The success of Shoki Remix, supported by two titans in Davido and Olamide, quickly elevated the standing of Lil Kesh, the primary of many younger artists signed to YBNL.
- Surrounded by signees and associates, Olamide made his fourth studio album, Avenue OT, right into a YBNL showcase, giving platform to B Banks, Viktoh, Chinko Ekun and Lil Kesh.
- Following a profitable 2014, Olamide held “Olamide Reside In Live performance” at Lagos’ Eko Resort. It was an enormous success and have become a December staple.
- Launched in 2018, the YBNL Mafia Household featured songs by all of the label’s artists, together with the hit Jealous and a sure Fireboy.
- In 2020, Olamide introduced a joint take care of the worldwide distribution firm, EMPIRE, giving YBNL artists higher entry to the worldwide viewers.
- Fireboy’s Peru was launched as a freestyle and have become one of the viral Afrobeats songs of 2021. It impressed a remix with Ed Sheeran, which has over 100 million Spotify streams.
- With the discharge of Omo Ope (that includes Olamide), and Asake signing to the label in February 2022, YBNL entered its tenth chapter in model.
To show again the years, get pleasure from 10 years value of hit songs from YBNL, that includes previous and current members here.
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