Spotify as we speak launched a mini-documentary to have a good time the tenth anniversary of YBNL, the culture-shifting Afrobeats label based by Nigerian music icon, Olamide. Over the course of a decade, YBNL has developed a fame for taking the sounds of the road to world ears by showcasing Afrobeats stars and producing definitive hits.
To have a good time 10 years of the legendary Nigerian label, Spotify took to the streets of Lagos to doc its affect. You may comply with the groundbreaking YBNL story by the voices of music lovers on the streets of Lagos here.
Talking on the label’s impression, Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu mentioned, “During the last decade, YBNL has grow to be a real Afrobeats success story. Spotify is glad to have a good time the rising legacy of its artists, their music and its affect in Nigeria, throughout Africa and globally”
Since 2012, Olamide has found, developed and exported a few of Nigeria’s brightest music stars by YBNL. From inception so far, a number of the abilities signed or endorsed embody Adekunle Gold, Lil Kesh, Fireboy, Asake, Pheelz, Younger Jonn, DJ Enimoney, Zlatan, Naira Marley, T.I Blaze, Ycee, Viktoh, Chinko Ekun, and lots of extra.
Listed here are 10 defining moments in YBNL historical past which have held significance over time:
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The discharge of Olamide’s second studio album, titled YBNL, marked the delivery of his impartial label.
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Ghost Mode, a 2012 rap collaboration between Olamide and rapper Phyno was a cultural phenomenon that impressed a joint album. It’s remembered as top-of-the-line Afrobeats collaborations.
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Led by Eleda Mi O and Durosoke, Baddest Guy Ever Liveth cemented the label’s A-list standing. Pheelz, Olamide’s go-to producer, produced all tracks however one.
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The success of Shoki Remix, supported by two titans in Davido and Olamide, quickly elevated the standing of Lil Kesh, the primary of many younger artists signed to YBNL.
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Surrounded by signees and associates, Olamide made his fourth studio album, Street OT, right into a YBNL showcase, giving platform to B Banks, Viktoh, Chinko Ekun and Lil Kesh.
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Following a profitable 2014, Olamide held “Olamide Reside In Live performance” at Lagos’ Eko Lodge. It was an enormous success and have become a December staple.
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Launched in 2018, the YBNL Mafia Family featured songs by all of the label’s artists, together with the hit Jealous and a sure Fireboy.
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In 2020, Olamide introduced a joint cope with the worldwide distribution firm, EMPIRE, giving YBNL artists better entry to the worldwide viewers.
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Fireboy’s Peru was launched as a freestyle and have become some of the viral Afrobeats songs of 2021. It impressed a remix with Ed Sheeran, which has over 100 million Spotify streams.
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With the discharge of Omo Ope (featuring Olamide), and Asake signing to the label in February 2022, YBNL entered its tenth chapter in fashion.
To show again the years, take pleasure in 10 years value of hit songs from YBNL, that includes previous and current members here.
