After a profitable run with The Voice Nigeria, Airtel Africa has introduced the launch of The Voice Africa, which might have music skills from 14 international locations compete for the grand prize of $100,000 (approx. N43.6 million).
In a chat with Weekend Beats throughout a press convention in Lagos, Group Chief Govt Officer (GCEO), Airtel Africa, Segun Ogunsanya, mentioned: “As a enterprise, we’re pushed by the aim to remodel lives, and meaning unlocking the potential for individuals to develop. The Voice Africa provides us an unimaginable platform to assist uncover and champion the musical skills of younger Africans, enabling them to attain their full potential. I imagine the drama and pleasure round their gorgeous performances will unite individuals throughout the continent.
“Our musical panorama is culturally wealthy, vibrant, and dynamic and the rhythms of Africa are already making a large affect globally. There’s a enormous alternative for African music to be exported on a scale bigger than ever earlier than, and The Voice Africa has come to empower our younger expertise and assist them fulfil their ambitions. Airtel Africa is facilitating the emergence of profitable musicians who can compete with their friends from anyplace on the planet.”
The debut season of The Voice Africa will likely be streamed to hundreds of thousands of Africans through Airtel TV, Free Air Stations (FTAs) and paid channels throughout 14 international locations in Africa.
It’s anticipated to draw and showcase the brightest of African musical skills, alongside a high-profile panel of coaches and TV hosts, and act as a launchpad for international recognition. Seven individuals from every of the 14 international locations will likely be chosen to take part within the programme, with one in all them ultimately topped The Voice Africa.
The Voice Africa is the newest initiative from Airtel Africa designed to help the continent’s Most worthy asset; the youths. Over time, Airtel Africa has sponsored MTV Africa Music Awards (MAMAs), the Zain Africa Problem, which introduced college college students collectively in a quiz contest, and the Airtel Rising Stars, a soccer match for Underneath-15 girls and boys.
The Voice Africa will begin with a name for digital auditions on October 19 adopted by dwell auditions later this 12 months. The present will likely be broadcast in March 2023, with the grand finale going down later within the 12 months.
