Afrobeats — along with its leading artistes continue to have a strong crossover moment into modern-day pop music, facilitated by the genre’s unique blend of R&B, reggae, hip-hop, and dance sensibilities.
Grammy award-winning multi-instrumentalist, singer, and songwriter, Justin Bieber becomes the latest international superstar to jump on the Afrobeats wave.
Recognized for his genre-melding musicianship, the Canadian superstar has played an influential role in contemporary pop music since he broke out as a teen sensation in 2008.
Bieber today is in love with the…