Spotify Wrapped: 2022 – A love affair with Nigerian sounds –

On Wednesday, Spotify introduced this yr’s version of Wrapped – its hotly anticipated annual spherical up of the highest artists and music of the yr as streamed by customers around the globe. And this yr’s information paints an image of how Nigerian music captured hearts, each at residence and around the globe.

In 2022, Nigerian music has continued to hoist its flag in several international territories claiming its area on the world stage. The yr in Afrobeats was outlined by the emergence of a hybrid Amapiano sound, an limitless pipeline of hits, and new heights for a era of pop royalty who’re questioning our concepts of what’s widespread in fashion and sound.

Spotify’s Artist & Label Partnerships Supervisor, West Africa , Victor Okpala says “2022 ushered us into an period of cultural overdrive and we’re excited for followers and artists alike to share these insights on the music they created and listened to this yr.”

The way in which we hearken to music says loads about us. As a part of Wrapped 2022, Spotify customers get an in depth snapshot of their most cherished artists, creators and songs. And as a part of this yr’s enjoyable, Audio Day showshow Spotify customers’ musical decisions evolve all through the day whereas the brand new Your Listening Persona function tells customers concerning the music they hearken to and what that claims about their music style. One among 16 totally different Spotify-created Listening Persona varieties is assigned to every consumer based mostly on their 2022 listening developments.

Wrapped 2022 may even function messages from artists  to their listeners, and since sharing is caring, customers will be capable of share their Wrapped playing cards through WhatsApp, Instagram, Fb and Twitter. Followers may unlock a personalised Snapchat lens that displays their listening persona and people energetic within the Roblox universe, can head to Spotify Island for much more enjoyable and video games with some cool merch from a lot of artists together with Ghana’s Black Sherif.

So who now sits atop the a lot vaunted throne of Naija pop?  In a yr the place our headphones and audio system suffered no scarcity of banging beats and hit tunes, who usurped LADIPOE’s Feeling as essentially the most streamed track in Nigeria? Are the Amapiano-inspired membership jams sweeping the highest songs this yr, or will R&B and Afrobeats make a stand?

Right here’s what the Spotify Wrapped information says about Nigeria’s listening habits in 2022:

• Nigerians listened to just about 3 times as a lot native music in 2022, than they did in 2021 with a 291% YOY improve  in native music consumption.
• Nigerians carry the audio system out on Fridays, which is after they hearken to essentially the most music. Questioning what time of the day Nigerians hear essentially the most? It’s at 11am, proper after morning commutes and to-do lists are taken care of.
• 2022 is the yr that Burna Boy set the world on fire- claiming the primary spot as essentially the most streamed artist in Nigeria. The love affair wasn’t solely local- he’s additionally essentially the most globally streamed artist from Sub-Saharan Africa. His monitor Final Final additionally takes the crown for essentially the most streamed track and likewise essentially the most hearted track in Nigeria.
• Spotify RADAR alumnus, Ayra Starr is essentially the most streamed feminine artist in Nigeria whereas Tems has the main vibe amongst Nigeria’s musical exports in 2022. Wait For You, the singer’s collaboration with Future & Drake, was the highest Nigerian track export  of the yr.

The total breakdown of the highest lists is beneath.