It’s a little complex to determine what a successful music video looks like in 2022. Is it something with a personal message that resonates deeply with a wider audience? Does it boast technical futurism or does it just provide an escape from the bleak nature of our world and transport us elsewhere? African music videos in 2022 have served as the perfect accompaniment to the music that has sprung forth from all parts of the continent. And the truth is that the best videos all have hints of each of these elements.
Whether it’s Black…
