African music has always been great. But now more than ever, the world is taking notice, thus opening up more opportunities in the global entertainment market for Africa’s talents.
US summer hits by Afrobeats artists, global media houses signing up African artists at a record pace, Viral Tik Tok trends with African music. These are just a few of the visible ways that African music is going global.
The opportunities are plenty with the industry being touted as one that can boost economies, foster regional and global integration all while…
