African music is witnessing explosive growth on YouTube, in a marked departure from the continent’s past struggle to gain a foothold in the global scene.
by Seth Onyango, Bird Story Agency
More African hits are reverberating far beyond the continent’s borders, amplified by the global music reach on YouTube and other streaming services. Growing smartphone adoption and affordable and fast internet in Africa also drive the local consumption of music on YouTube. From the catchy Afrobeats and soulful sounds of…
