How Drake and OVO Are Reinventing Radio with Sound 42 – GQ

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A group of ten diverse men in casual and semi-formal attire stand and sit on the steps of a building entrance, posing for a photo. The urban setting boasts decorative architectural details, reminiscent of an OVO album cover.

Sound 42 succeeds in making a cross-section of new and often unfamiliar music sound intimate and feel personal. After all, there’s no way to present the newest music from every corner of the globe without having a lens, a viewpoint, some criterion for selection. This sort of filter is often unstated but clearly detectable. (For BBC Radio 1xtra, for instance, there is a certain politics of representation that goes into creating a sonic analog of post-imperial Britain. The result looks like programming blocks that correspond to certain…