Want to find gen Z at their true passion points? For The Drum’s Predictions Deep Dive, gen Z marketing agency Seed shares predicted trends for 2023 in the realms of music, fashion, and sport.
2022 was a transitional year for most, as we ventured out of lockdown and established (another) new normal. Music tastes evolved, shopping habits changed and, with the help of the Euros, we grew an affinity for women’s football. Below, gen Z minds at Seed share their thoughts on what’s to come in 2023.
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