Will MTN's metaverse concert awaken Africa's creative industry? – Quartz

0
80
Person wearing a virtual reality headset holds up a gloved hand with digital tracking devices attached to the fingertips, immersed in MTN's metaverse concert - a testament to Africa's creative industry's technological prowess.

South Africa’s mobile network operator MTN Group wants to tap into its wide network of 34.5 million subscribers in Africa to lead the way in popularizing the metaverse in the continent. Present in 17 countries in Africa, the company has announced a new metaverse platform -altMTN – and a virtual music concert in November to help unlock the potential of immersive experiences.

It is now partnering with The Mic: Africa, an African music, arts, and culture networking platform, to host the continent’s first metaverse music concert.

Group…