Trailblazers is an MBW interview series that turns the spotlight on music entrepreneurs with the potential to become the global business’s power players of tomorrow. This time, we speak to Tshiamo Letshwene and Nhlanhla ‘Nivo’ Ndimande, co-founders of independent South African music company The T Effect. Trailblazers is supported by Believe.
Sub-Saharan Africa’s music industry is booming.
The SSA region was officially the world’s fastest-growing recorded music region in 2022, seeing 34.7% YoY growth, according to IFPI’s Global…