Boomplay and TikTok have announced a partnership aimed at fostering cross-promotion and discovery of trending content between the two platforms. Boomplay, an Africa-facing music streaming company, will now feature a playlist of TikTok trending sounds, while TikTok will incorporate Boomplay’s top songs into its discovery and sound pages.
Through the creation of mutual playlists, named TikTokPicks and BoomplayPicks, both platforms will highlight the top trending songs of the week. TikTok’s playlist will focus on user-created content and songs…
