African Music has Exploded Globally, Says Universal Music CEO – Northeastern University

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ACCRA, Ghana—Sipho Dlamini, chief executive officer of Universal Music in South Africa and Sub-Saharan Africa, has been passionate about music since childhood. At 15, he used to record songs off the radio onto cassettes and DJ at family parties.

While studying in the U.K., Dlamini started playing at clubs for the African community that missed music from home. In 2019, he became the first African-based executive included on Billboard’s International Music Power list.

“I used to walk past Universal offices,…