Boomplay and TikTok are collaborating to amplify African music – Techloy

0
63

The global rise of Afrobeats, one of Africa’s most prominent cultural exports, has continued to captivate audiences worldwide.

A recent report by music streaming service, Spotify showed that the Afrobeat genre was streamed over 13 billion streams in 2022 alone, compared to just 2 billion in 2017. The genre’s success extends into 2023, with more than 7.1 billion streams and over 223 million hours of playtime on only Spotify.

To further amplify the trending sounds of Afrobeat songs, Africa-facing music streaming platform…