Boomplay and TikTok have joined together to promote African music. – Tech in Africa

The global popularity of Afrobeats, a prominent African music genre, continues to soar.

A recent report from Spotify, the popular music streaming service, revealed that in 2022 alone, the Afrobeat genre received over 13 billion streams, a significant surge compared to the 2 billion streams in 2017. The momentum carries into 2023, with Afrobeats amassing over 7.1 billion streams and over 223 million hours of playtime on Spotify alone.

Boomplay, the music streaming platform focused on Africa, has joined forces with TikTok, the global…