Examining Olamide's Evolution: From Artistry To Label Executive – The Culture Custodian

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Olamide has done it all. The once trouser-sagging, unorthodox rapper with chest-beating lines and a combative attitude; the first true street pop star, distilling street slang into infectious, danceable material; the Afropop star, striving to gain some share of Nigeria’s mainstream market; and finally the RnB artist melding love-tinged choruses into low-tempo songs. As his artistry evolved, his growth shifted from successful performing artist to label boss and talent executive, so that although a shared focus among a number of…