Olamide discusses YBNL's vision after 10th album | Music In Africa – Music In Africa

Founded in 2012, following his exit from Coded Tunes, YBNL has been key to activating the careers of several popstars, including Adekunle Gold, Lil Kesh, Fireboy DML and Asake, as well as producers Pheelz and Young Jonn.

In an interview with Nandi Madiba on Apple Music’s Africa Now Radio show, Olamide revealed that he created the label as a way to reinvest in his passion.

“The world is in love with my stuff, [and] I’m grateful for it but now it’s time to make sure I reinvest in that same thing that’s making you love and appreciate…