Spotify, a global streaming platform on their ‘Journey of a Billion Streams’ website has reported generating over N11 billion in revenue in 2022. The company citing IFPI reported that the overall Nigerian music revenue grew 63 percent from 2021 to 2022 while revenues generated by Nigerian artists (from Spotify alone) grew 74 percent over this same time period.
The result of Afrobeats crossing its West African borders has not only impacted music, it has also been a vehicle for food, dance and language export. This cultural…
