MBW Reacts is a series of comment pieces from the Music Business Worldwide team. They are our analytical (and sometimes opinionated) reactions to major recent entertainment news stories.
If you can’t beat ‘em, join ‘em.
That may be the emerging philosophy that music recording companies are adopting in the age of AI-generated deepfakes – especially in the wake of the unauthorized, AI-generated music that took the entertainment world by storm earlier this year.
This past spring we saw a deepfake track, featuring mimicked vocals by…
