Gen Uru: How Illbliss-directed Album “Worthy” Props Up Nigeria's … – The Culture Custodian

0
66
A man holding a can in Gen Uru and Illbliss-directed album.

Yorubas own Afrobeats. That claim, or a variation of it, has often surfaced on social media, and while it is incorrect and possibly flecked with ethnic bias, it points to the dominance of artists from Nigeria’s south-western regions in the country’s contemporary popular music. This dominance is largely possible because the market square of Nigerian pop music is Lagos, a city in south-west Nigeria. However, artists based in south-east and south-south Nigeria, or songs steeped in the musical traditions of those regions, have also…