Gen Zs Account For 55% Streams Of Nigeria's Hip-hop Music – Spotify – Tech Build Africa

Spotify logo on a laptop with earphones, representing Nigeria's hip-hop music streaming trend.

Nigerian Hip hop gained popularity in the 90s with artists such as Modenine, Naeto C, Bouqui, Ruggedman, Gino, Eedris Abdulkareem, eLDee, Sasha P, Ikechukwu and a whole lot more.

These artists pioneered the sounds and culture of hip-hop that have influenced Nigerian tracks and have grown to gain substantial traction within the continent.

It’s interesting to see how Nigerian listeners who are Hip-hop enthusiasts are contributing to the elevation of the Hip-hop genre and the sounds that tap influences from it. The Gen Z demographic is playing…