In a recent report, Spotify, an online streaming platform, disclosed that Gen Zs aged 18-24 accounted for 55 per cent of the total Nigerian hip-hop streams.
Considering their massive support for Hip-Hop music, Nigerian Generation Z individuals occupy the most significant percentage of the genre’s listeners.
Gen Zs, colloquially known as Zoomers, is the demographic succeeding Millennials and preceding Generation Alpha. They were born between 1997 and 2012.
Spotify also disclosed that they are followed by listeners aged 25-29,…
