The advertising industry’s music supervisors, producers, composers and other musically-minded members are constantly on the search for new tunes. To discover the perfect songs – new and old – to soundtrack their latest campaigns, they are perpetually adding to and curating an endless array of playlists for different moods, and constantly keeping one ear open for the next big thing on obscure online radio stations.
We at LBB love the process that goes into finding the ideal music for an ad – and selfishly, we also want to be listening to…
