In recent years, Africa’s creative sector has grown significantly, with African music and movies reaching a more global audience. Although, the continent is said to have only scratched the surface.
The global creative economy is a billion-dollar industry. Yet, Africa’s share of the pie remains significantly low. Compared to their global counterparts who are raking in millions of dollars annually by monetising their craft, African creators don’t earn much from their craft, accounting for only around 2.9…
