African artistes infusing unique twists, culture into R&B – Guardian Nigeria

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African women singing in front of an orange background.

Despite the rise and dominance of Afrobeats and Amapiano in the African music landscape, an exciting transformation is unfolding as R&B is undergoing a notable resurgence across the continent, with an average year-on-year growth of 133% on Spotify.

While R&B is traditionally characterized by its soulful melodies and themes of love and relationships, African artistes are giving the genre a unique twist by infusing it with their own cultural and musical influences.

To leverage this growing popularity of the genre, Spotify has partnered…