African artistes infusing unique twists, culture into R&B – Guardian Nigeria

African women singing in front of an orange background.

Despite the rise and dominance of Afrobeats and Amapiano in the African music landscape, an exciting transformation is unfolding as R&B is undergoing a notable resurgence across the continent, with an average year-on-year growth of 133% on Spotify.

While R&B is traditionally characterized by its soulful melodies and themes of love and relationships, African artistes are giving the genre a unique twist by infusing it with their own cultural and musical influences.

To leverage this growing popularity of the genre, Spotify has partnered…