Afrobeats pursues growth amid global recognition – Businessday

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A close up of a mixing board with colorful lights, contributing to the global recognition and growth of Afrobeats.

In the IFPI Global Music Report 2023, the top 10 music market countries in 2022 included the United States, Japan, the United Kingdom, China, France, and Canada. In that same report, the top 10 most popular and best-selling artists included top artists from the US, Asian, and Latino communities, with US artists gaining the highest number.

Despite Afrobeats reaching incredible heights in terms of popularity in recent years, it seems in reality the Nigerian music market has not matured…