TOFARATI IGE writes on how the popular reality television show, Big Brother Naija, provides a veritable platform for grooming stars, while generating staggering revenue for organisers, providing employment opportunities for ancillary service providers and driving social engagement
On Sunday, October 1, 2023, the life of a 22-year-old Nigerian lady, Ilebaye Odinya, changed in a momentous manner when she was declared the winner of the Big Brother Naija (All-Stars Edition).
The graduate of criminology became N120m…
