In the global digital age, culture is constantly growing, morphing, and being redefined. It never stays the same—and anyone, anywhere, can influence its course. So what does that mean for advertisers?
For this fifth iteration of Culture Next—Spotify’s annual Gen Z trend report—we reexamined the habits, behaviors and opinions of Zs and their millennial counterparts who drive culture on Spotify. For brands with ambitions to join them—and remain culturally relevant amidst constant change—consider this your guide.
