Rapper Kendrick Lamar performs during the Primavera Sound, at the City of Rock, venue of the Primavera Sound Madrid 2023, on June 9, 2023, in Arganda del Rey, Madrid, Spain. (Photo By Ricardo Rubio/Europa Press via Getty Images)
Brewing company Heineken has officially stepped in as the headline partner to elevate the highly anticipated festival, hoping to rival iconic international events like Coachella.
To celebrate its 150th birthday, the brewer has selected to share the festivities with everyone who is passionate about music,…
