Despite the dominance of Afrobeats in the African music landscape, an exciting transformation is unfolding as Rhythm and Blues (R&B) music is undergoing a notable resurgence across the continent, with an average year-on-year growth of 133 per cent on Spotify.
While R&B is traditionally characterised by its soulful melodies, themes of love and relationships, African artistes are giving the genre a unique twist by infusing it with their own cultural and musical influences.
To leverage this growing popularity…
