In her first two years at Spotify, Phiona Okumu served as the Artist and Label Partnerships manager, focusing on South Africa, the sole Sub-Saharan country where Spotify had a presence at the time.
However, in 2021, when Spotify expanded its brand to nearly 40 more African countries, Okumu was promoted to the Head of Music for the entire Sub-Saharan region. Her passion and mission are to elevate emerging African artists, using strategy, innovation, and culture as the building blocks to take African music to the next…
