Spotify's Joe Hadley on why streaming is a catalyst for African music … – Music In Africa

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A man in a blue suit posing in front of a building streaming Spotify.

At the digital streaming platform (DSP), Hadley works on bolstering industry connections and listenership, and making Spotify the top choice for artists. These days, given pop’s climate, this task includes a strong emphasis on Afrobeats strategies. 

Last Friday in Lagos, Nigeria, at the sidelines of Spotify’s festivities celebrating Afrobeats’ major streaming milestones over the years, a smiling Hadley, after greeting me with a handshake and a compliment on my shirt, tosses me a confident response about the future of global African…