Castle Lite, South Africa’s premium lite beer brand, collaborates with the charttopping AmaPiano sensation, Major League, to unveil a groundbreaking
campaign for the Summer of 2023. The campaign brings together the best of both
worlds, fusing the Extra Cold Refreshment found within every Castle Lite bottle with
the musical prowess of this award-winning duo. The campaign’s unwavering goal is
to inspire South Africa to ‘LITE’N UP,” and enjoy the moment.
The commercial shows Major League entering a bar as seriously as…
