The Puerto Rican artist has expertly harnessed the power of music streaming and social media to become one of the most famous musicians on the planet. After partnering with companies like Gucci, Adidas and WWE, he’s wielding his fame to become a global brand.
By Maria Gracia Santillana Linares
It’s 11:30 p.m. on October 12, and the José Miguel Agrelot Coliseum in San Juan, Puerto Rico, is packed. More than 16,000 Bad Bunny superfans have gathered to become the first people on the planet to hear their hometown hero’s new album….
