Since the beginning of Ballantine’s True Music, the brand has played a crucial role in supporting underground entertainment and talent. To support local scenes, Ballantine’s introduced the True Music Fund – a £100,000 grant, split between 10 music-centric entities and collectives who are uplifting their local communities. As well as receiving £10,000 to execute a DE&I-led project, each recipient receives valuable mentorship from established voices in the music industry, opportunities to build their network and marketing…
