In May of 2022, a seven-second video of John Summit standing behind the decks of Miami dance music institution, Club Space, began to circulate on Twitter. The clip, the first tweet from a new Twitter account, John Summif (@johnsummif), wasn’t anything remarkable, save for a bald filter that the tweeter applied to Summit in jest. The gag resonated; Summif’s tweet went soft-viral.
“Me and my friends would play around with Snap[chat] filters and I was just in the mood to try [the bald filter] on him, and I was like ‘Hmm, I should…