Jide Taiwo: The Sound of Change – Why Afrobeats Needs Pepsi … – Daily Post Nigeria

The massive success that Afrobeats has enjoyed, particularly in the last five to seven years that has brought in global collaborations and recognition, often masks the fact that it is a relatively young genre. The movement goes only as far back as 1999 in the urban pop format; even then, there wasn’t an agreement on the present name until around 2011. Yes, Afrobeats is influenced and borne out of several decades of highlife, Afrobeat, fuji and hip hop; but the flavour of today is young and ever-evolving.

At the same time, those 20+…