Pepsi, in South Africa, is joining the global campaign to celebrate the 50th Anniversary of Hip Hop by honouring one of the most iconic figures of the genre: The Notorious B.I.G. The campaign will feature exclusive giveaways for fans, including a limited-edition Pepsi can design that pays tribute to Biggie’s style and lyrical genius.
The campaign celebrates the rapper’s impact on today’s cultural landscape with an audacious new approach. It all started when an old freestyle emerged in 2020 showcasing Biggie’s fondness…
