The Fast Moving Consumer Goods (FMCG) market in Kenya is a unique space that faces challenges seen nowhere else in the world. The secondary distribution network, in particular, is where many issues arise, as the space is dominated by an informal main market where visibility and line of sight are extremely limited.
©stocksolutions via 123RF
Van sales make up a significant proportion of total sales, the success of which is entirely dependent on who gets to the retailer first and how much share of wallet is available at that point. The…
