The genre has been immensely popular beyond South Africa’s borders in the past two years, with streams outside sub-Saharan Africa growing by 563%. Outside the region, countries where amapiano is popular include the UK, US, Netherlands, Germany and Canada.
The Swedish streaming company says South African artists generated nearly R200m ($11m) from Spotify alone in 2022, three times what they made four years ago. According to the report, South African artists who generated more than R50 000 and R500 000 in royalties from Spotify have…
