Iyke Bede
With registration to audition for a new talent show, Next Afrobeats Star (NAS), underway, organisers have expressed optimism in its potential to generate direct revenue for the country in the long haul.
At a recent launch event, Femi Ayeni, Chief Executive Officer of Ultima Studios, elucidated how the program will empower creatives by establishing a platform that showcases their talents to a global audience and drives revenue generation through sales and export.
“One of our primary objectives is to ensure that…