How TikTok is propelling African music into the global charts – TechCentral

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When the biggest names in music gather on Sunday for the industry’s top honours at the Grammy Awards, they will hand out a new trophy for best African music performance.

The prize reflects the growing popularity of Afrobeats, and other music from the continent, which is gaining a global audience with help from social media platforms such as short-form video app TikTok.

Afrobeats originated in West Africa, primarily Ghana and Nigeria, though the term is often used as a catch-all for various music styles coming from Africa. It…