In 2021, while working as a marketing consultant for Japanese startups in Kenya, Aoi Narita discovered the song “Love Nwantiti” by Nigerian Afrobeats artist CKay and was instantly captivated by the genre. “The lyrics were beyond my comprehension, but the tune lingered in my mind,” she communicated to the Rest of World via text. This encounter sparked her interest in Afrobeats, leading her to explore and continuously enjoy music from various Afrobeats artists.
By November 2022, Narita took on a new role in Nigeria, serving as an…