The last decade and a half has been an incredible period of international growth for African popular music, led by West Africa’s Afrobeats and South Africa’s Amapiano. But the buzz I’ve been picking up from people in the music business who are all in Los Angeles right now for Grammys Week is that this is a special moment for African popular music taking its rightful place on the global stage.
This didn’t happen by chance. Lots of artists, managers, agents, label executives, and others have been working on what veteran…
