Musician, songwriter and producer Baby S.O.N – real name Phelela Gcwelumusa Ziphakeme Mathonsi. (Supplied/@baby_s.o.n via Instagram)
The internet, specifically TikTok, has taken the average career span and proverbially microwaved it, turning the idea of 15 minutes of fame into 15 seconds of fame – the average time span of a short-form social media video.
While the world was discussing how the decentralisation offered…
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