According to figures released in the International Federation of the Phonographic Industry’s (IFPI’s) 2024 Global Music Report, sub-Saharan Africa was the only region to surpass 20% growth as revenues climbed by 24.7%, fuelled by gains in paid streaming revenues (+24.5%). Sub-Saharan Africa was also the fastest growing region in 2022 after posting a 34.7% increase.
South Africa remained the largest market in the region, contributing 77% of regional revenues and growing by 19.9%.
“It’s an exciting time for the music industry in…