Universal Music Buys Majority Stake in Afrobeats Label Mavin, Home to Rema’s ‘Calm Down,’ Ayra Starr and More – Variety

Universal Music Group has announced a majority investment in the Nigeria-based Afrobeats powerhouse label Mavin Global (Mavin). The label, based in Lagos, is home to such hits as Rema’s “Calm Down” — the Selena Gomez-featuring remix of which was No. 12 on Variety’s 2023 Hitmakers chart and is the most-viewed video on YouTube by an African artists — and other artists including Ayra Starr, Ladipoe, Johnny Drille and more. The deal remains subject to regulatory approval and is expected to close later this…